Not the fruit, but the company and brand.
I had the picture saved in my phone, and wanted to start writing this series yesterday, but then decided to put it off and post something else instead. Then, waking up this morning, the news that Steve Jobs has passed away broke, and along with it came a flurry of online activity, with people talking about Steve Jobs and sending their condolences…
Some years ago, Microsoft dominated the computer market, and few people owned Macs, or even had any interest in it. I remember back in Junior College, my school had 2 rows of computers in the library. One row had the standard PCs running windows, while the other row was full of Macs. The computers running Windows were always fully occupied, while pretty much no one wanted to use the Macs. But as time passed, with the launch of the iPod, iPhone 3G and 3GS, Apple started to come into prominence in the market. As more people took to these gadgets, it gave them an awareness of Apple as a brand, as well as the line of Macintosh computers as well. I believe that as more people used Apple’s products, and decided that they liked it, they decided that Mac computers are worth a try as well. And this could very well be one of the reason why iMacs and Macbooks are so common these days – many of my friends own one! It helps that more hardware and software have become compatible with Mac computers and software as the years passed, since these incompatibilities were one of the reasons that deterred people from switching back then. Apple has come so far… I pretty sure if they still have Macs in my Junior College’s library today, there will be more people using it.
When the husband and I moved into our new place, we decided to get a new desktop computer. We were debating over whether to get a PC or a Mac back then – PC because all the programmes I had licenses for so far were for the PC, and some programmes that I use don’t have Mac equivalents, and Mac because of the design (no separate CPU is a big plus!), and the OS isn’t difficult to use anyway. After some thinking and weighing out the pros and cons, we ended up with a Mac, and haven’t regretted since. (I haven’t given up on Windows though! I still need some of the programmes I have there, and we have a separate partition running Windows on our Mac.)
Jobs at a Stanford commencement speech in June 2005: ”No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.”
Steve Jobs died a little too young, a little too fast… He may have left us, and the new will come, but the impact he has made to the IT industry will be felt many generations to come. Thank you for the years that you spent at Apple, and all that you have given us. RIP.